ABOUT

Neon sign

A brand that through the art of cloth aims to “create a society, a place where people can be in their own color”.

A brand that aims to “create a society where you can be your own color” through the pursuit of fabric art.

Brand Concept is “MMMMMMWMMM”

Whenever you find yourself being part of the majority, pause and reflect.

Designer / Asuka Hayashi

1985
Born in Toyama, Japan

2007
Studied at Bunka fashion college in Tokyo, graduating.

2009
Launches first ready-to-wear collection in tokyo.

Works in Tokyo.

Biography

2022
Launches “Nmw Research Center”.

2021
Launches Neo World Order Project “NEONdUCK”.

2019
Established Neoism Inc.

Launches “Fila official bootleg collection”.

2018
Launches lot series “Industrial esthetics”.

2017
Launches first ready-to-wear Womens collection.

2016
Launches groove project “Λ × N × O”.

Collaboration between Dickies. launched “874 Chicano fit”.

2014
Launches another project “MIN”.

2012
Collaboration between George cox.

2009
Launches first ready-to-wear NEONSIGN Mens collection.

Neoism Inc.

since2009

Nmw Research Center.

1F, N Bld., 5-13-4, Minamiaoyama, Minato Ku, Tokyo, 107-0062, Japan
+81 3 6447 0709